Branding, Website, Packaging: Cleansed Pure and Simple

I had the joy of working with business owner Whitney McClure, who started her business to help her daughters and their sensitive skin. Project scope included rebranding, website and packaging for Cleansed Pure & Simple, a highly conscious, family-run skincare brand that crafts gentle, natural products for sensitive skin—perfectly blending heart and healing in every detail.  

The site, built on Shopify, showcases handmade soaps, body oils, and nourishing collections with clean visual flow, intuitive navigation, and an inviting aesthetic that reflects the brand’s pure, simple philosophy.

From thoughtful layout choices to responsive design elements, my work was focused on elevating the user experience while honoring the authenticity and passion behind their products. The result is a digital space that not only feels cohesive and engaging but also helps tell their story and connect with customers in a way that’s as soothing and trustworthy as their skincare line.

Visit the website.

"I Love it! Thank you Jamie so much!! I always appreciate all that you do!"

- Whitney M.

Ready to Give Your Business Brand a BOOST?

Tell Us About Your Business Needs and We Can Schedule a FREE Call.